Ok just to start by throwing some numbers our there; use them don’t use them – whatever.
2k,4k,4:4:4,4:2:2,12 bit RAW 4k, etc


Ok so what is so great about that?
Well, if you consider what options you have if you wanted to film with those specifications. If you that the price of $30,000 for a standard package for the Red One; Body, Lens etc, then a comparative Panasonic might be the Panasonic AJ-HDX900 which goes for about $26,000. But hey, we are not comparing apples with apples here because the HDX900 is only 1080p, 2/3 sensors and 4:2:2 colour sampling. Maybe comparing the Red One to a 35mm Film camera would be more accurate, but they are very expensive to buy and the film stock expensive to maintain and work with. Here is an interesting comparison from the Red Site:

So the question begs: Why would I want it?
Well; besides the really cool camera that it is, I do a lot of Green Screen work and would love to have 4:4:4 colour sampling to work on. Then there is the whole future proof thing of having a 4k camera; on there is no easy distribution media for 4k HD or even 2k, maybe going out to Film from Red One acquisition would be better. Only problem is that I am still waiting for Apple to do something about Blu Ray in the Mac Pros and DVD Studio Pro, come on guys we are waiting.
The is one problem, even though I use manual settings on my camera and am very comfortable with that, the Red One is far more demanding in that regard. It is not like you can take the Red and shoot on the fly with out much planning; it requires decent lighting and accurate focus, it probably requires the same kind of handling as a 35mm film camera.
More Information
Red Site
Red One Forums
My First Red Camera Experience
The Nothing Men,
Dress for Success with RED
RED One Unboxed
Shot on RED
Shooting with RED
Seeing RED in Montreal


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