Interesting the drive and determination that Avid is putting into their Non Linear Editing(NLE) Tool. Could not have been better planned, coming on the back of a few (misplaced?) doubts about Apple’s commitment to Final Cut Studio. One this is for sure, is that I (also a Final Cut Pro user) will be downloading the demo and trying it out. The new features and improvements look interesting, in particular – the three listed further on.
Work Directly with RED Using the Newly Improved AMA
That is great for RED media users, one day – God willing, that will be me. However, I am guessing, the Improved AMA is more about handling file formats in general than specifically RED’s .R3D.
With Media Composer 5, AMA (Avid Media Access) has been completely reengineered, so you can work natively with more file-based media formats now and in the future. With the new and improved AMA, you can speed up RED workflows by directly accessing RED files (.R3D) in Media Composer without having to prepare them through MetaFuze (all footage is scaled to HD frame size). Plus, you have access to its full metadata and color management data too.
Edit QuickTime Formats Natively
Very cool. This will mean better integration with Apple’s Final Cut Studio as well.
Get native access to all popular QuickTime formats, with full access to clip metadata. Thanks to AMA, you can natively access and edit any movie that can be played in Apple’s QuickTime Player (including Apple ProRes and .mov files captured by Canon 5D and 7D cameras) right in Media Composer — no transcoding, rewrapping, or logging and transferring required.
Drag and Drop Video and Audio to Edit
Ahhhh, is this what will bring back Avid users who have moved over to FCP? It is certainly something that will make it easier for other NLE users to move to Avid.
Get comfortable — with Media Composer 5, you can truly edit the way you like. In addition to the standard way of editing, you can also now directly manipulate elements in the timeline to edit video and audio. Drag and drop clips anywhere you want on the timeline to rearrange sequences. And grab a clip’s in or out point and drag to trim a scene, dialog, or music.
- Are you an Avid or FCP user? What do you think?
- FCP user? Would you migrate from FCP to Avid?
- Avid user? Are the changes that great?