All is a-buzz with Final Cut Pro recently, with all sorts of doubt and speculations. My first thought was:
What is happening Apple? Please keep up in the loop. We know that you have great commercial momentum with the iPhone and iPad, but there are lots of users out there that use Final Cut Pro (Final Cut Studio for that matter). But please just communicate
I for one love Final Cut Pro, been using it for years, and have lots of investment (time, effort and money) in my system. And, yes I know that video editing should not be dependent on the tools, but when you are used to a set of tools that help you then you don’t want to spend months learning a new set.
Where do these doubts and speculations come from?
Matt Jeppsen, posting on ProVideo Coalition, claims that the FCP Sky is not Falling. Some of the commenters agree, some don’t. I for one, was worried; especially since it seems that Apple is not taking the high-end desktops as seriously as the other (I am talking Mac Pro here, when was the last update?)
Also, AppleInsider claims that Final Cut Studio is becoming a prosumer app, well that’s the conclusion that Chris Kenny from indie4k gets from the article. However I don’t think that it can really be, not FCP, SoundTrackPro and Color at least; Motion maybe.
But, the great thing is that Apple did actually respond; MacRumours post an article: Apple Responds to Reports of Final Cut Pro Refocusing.
Final Cut Pro is the first choice for professional video editors, and we’ve never been more excited about its future,” Apple spokesman Bill Evans told CNET. “The next version of Final Cut is going to be awesome, and our pro customers are going to love it.
Awesome? Really? I hope so. And I hope some more information will be more forthcoming.
If you are an FCP editor, what do you think about all this?
I agree with Walter Biscardi, either:
1. They are just taking a break (good business) and will get started on a new version some day
2. They are going to sell FCP
3. FCP ia scrapped
If the first two are true I’m fine, if #2 happens it might be better off. We would have a company really wants to push and improve our favorite FCP.
hmmm, other than DVDSP, I don’t think that Apple needs to release anything major. So kudos for the break.
If they sell, then great, so long as they sell to a company/organization that is geared towards film and video (maybe the foundry should buy it)
Scrapping would probably result in Nr2 ultimately happening.
i mm reserving comment until we get the full info
.-= Techwatch´s last blog ..MIPS Technologies Supports VP8 Video Codec =-.
yeah, that is probably the right thing to do
Someday I will get into video. First to semi-master a camera.
.-= L.L. Barkat´s last blog ..Finding Your Words =-.
I did a guest post on ChurchCreate on 3 camera fundamentals I always explain to people when they use my camera:
I will go into more detail later
Maybe they just know it’s already so great that it didn’t need upgrading for a while. I finally got up to date with the last studio release and love it. Though, I would like to see a livetype update. Tired of seeing the same text effects
I’ve been reading a lot this recently. Today was another article about Avid MC5. While MC5 is certainly a great tool, certainly more powerful in some areas than FCP, I have to just say that, in my indie film world, I’ve not given up on FCP. I have cut a very complex feature with it, shorter docs with it, and it gives me no real headaches. So I’m hoping for a significant update to keep it rolling, but I’m not sitting around pining over features that I’m missing and I’m not losing business because of my software choices.
If I were in the post-production business like in the old days, I’d be thinking differently. We had many tools and could afford them because we had lots of clients who paid for and demanded that we were up-to-date.
I could cut a film (picture, at least) in iMovie if I had to. I used to cut linear analog tape, so I got used to making the right decision the first time.
All that being said, I am looking at Premiere Pro again. I gave up on Premiere when they gave up on Mac the first time. I also had a terrible experience with a Windows-based edit system that never worked right in the five years we tried. So I standardized on Macs with FCP for our facility. But Premiere as part of CS5 is pretty intriguing and not as costly for us as getting into Avid MC5.
Here’s to differentiation!